K-pop: a social media trend

k-pop social media trending
k-pop social media trending

South Korea is number one in the world for smartphone ownership, while the internet has reached more than 95% of the country. As long as smartphone users have an internet connection, they are probably on social media. It is not surprising that South Korea has the third-highest rate of active social media users in the world with 87% of South Koreans using social media. These facts can help us understand the power of social media in the country.

As in western countries, Instagram is one of the most popular social media platforms in South Korea. Korean users spend over 45 million hours on this platform monthly. That is why K-pop stars are taking to social media in a very big way.

K-pop game changers like BTS have proved that social media is the best way to go global. BTS, EXO, and BLACKPINK have their own social media accounts. It is not only the way for them to connect with fans, but it is also the way to promote their art and get exclusive advertising contracts. 2019 Billboard Music Awards winner in the category of Top Social Artist is BTS, EXO on the second place, and GOT7 on the third.

K-pop girl and boy bands use Instagram to its full potential. They tease their newest songs, document their daily lives (post behind-the-scene videos), and interact with their fans letting them into their daily lives and showing their personalities. Instagram Stories and Live allow fans to get closer and give them a sense of what it might be like to hang out with their idols.

Apart from that, K-pop artists attending shows and events all over the world helps them to meet other celebrities. These celebrities then post photos with these K-pop artists. It catches additional attention to K-pop in general.

Here is the list of the top 5 most followed K-pop idols on Instagram:

5. EXO’s Chanyeol – 20,1 million followers

Chanyeol is the band’s singer. He has also starred in various TV series and movies. He posts personal and lifestyle photos. That is the secret of his successful Instagram page.

4. BLACKPINK’s Jisoo – 21,1 million followers

Jisoo is a singer. In addition to being a talented vocalist, Jisoo is also an actress. She has appeared in different commercials and Korean TV Shows. She often showcases her talents on her Instagram.

3. BLACKPINK’s Rosé – 22,3 million followers

Rosé was born in New Zealand and raised in Australia. She is the band’s lead singer. Her voice is very recognizable. She also plays the guitar and piano. She regularly posts song covers and Instagram Stories.

2. BLACKPINK’s Jennie – 24,7 million followers

Jennie is the band’s main rapper, who also signs. She was the first member of BLACKPINK to release an individual song, titled “SOLO.” Her Instagram account is high-fashion and stylish.

1. BLACKPINK’s Lisa – 29,8 million followers

Born in Thailand, Lisa was the only successful candidate of a group of over 4000 which allowed her to start her career in BLACKPINK. She is the main dancer in the band. Her dancing and captivating facial expressions often become the subject of BLACKPINK’s viral videos. Lisa is officially the most followed K-pop artist on Instagram.

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